Coinciding with the Geneva Motor Show, Mazda has launched a new brand campaign to get European consumers excited about the company’s story. The multi-channel campaign focuses on Mazda’s core values and tells the story of some of the automaker’s accomplishments.
These “brand stories” will be delivered via print, outdoor, and digital media, and they will focus Mazda’s history and various facts about the company.
“The new brand campaign and its website,is our distinctive approach to story-telling,” said Jeff Guyton, President and CEO of Mazda Motor Europe. “It is the first phase of a multi-channel campaign that will describe what’s great about Mazda products, while giving customers a host of reasons to believe in Mazda and its people.”
The campaign was created by WPP’s Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media planning and buying by Mindshare.
Guyton added: “Defying convention has always been part of Mazda’s behaviour. The new customer-centric approach brings this ideology to life, creating a fresh platform for the Mazda brand to drive sales throughout Europe.”"Defying convention has always been part of Mazda’s behaviour. The new customer-centric approach brings this ideology to life, creating a fresh platform for the Mazda brand to drive sales throughout Europe.”
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