Mazda and its “Zoom Zoom” philosophy has always put performance and fun above everything else. The design of Mazda vehicles seamlessly convey that character. Perhaps this is best personified in the flowing Nagare design theme. But soon Mazda will feature a new design language, but the sportiness isn’t going anywhere.
“Nagare is done,” said Peter Birtwhistle, Mazda of Europe’s British design boss. “After the 5, it’s highly unlikely that there will be another Nagare car. Mazda has moved on.”
Developed by Mazda’s former design head Laurens van den Acker, Nagare has only been executed fully in one vehicle, the Mazda5.
According to Birtwhistle, Mazda’s new design chief, Ikuo Maeda, is aiming for a more “Japanese Alfa Romeo” design theme for its vehicles. The goal is to maintain the aggressiveness of the Nagare design theme, but ultimately provides a more practical design for a wide range of vehicles.
A new design language will be chosen through an internal contest among designers. The winning design will then be featured at the Paris Motor Show, where the name of the new design language will also be announced.
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