Mazda is rolling out an all-new advertising campaign that centers around the question, “What do you drive?” The campaign is aimed at defining Mazda as the driver’s brand, and highlights the company’s passion for driving.
As the campaign puts it, “if it’s not worth driving, it’s not worth building.” It’s this passion for driving that steers Mazda’s engineers and encourages an innovative spirit within the company.
“The campaign strives to underscore Mazda’s devotion to creating exceptionally fun-to-drive, well-crafted vehicles, with the phrase, ‘we don’t build cars for everyone; we build cars for people who care about what they drive’,” said Don Romano, chief marketing officer, MNAO.
Connecticut Mazda said this new campaign focuses on what defines Mazda and looks at Mazda’s rich history in innovation, motorsports and design. Consumers will be exposed to the campaign through television, online, and social media, and it will run throughout the year.
“In short, we are provoking the conversation about what you drive,” said Harvey Marco, chief creative officer, Garage-Team Mazda. “This is a brand that at its very core has a passion for driving. It’s a truth about who we are and what we’ve always stood for.”
Check out the first television ad for the campaign below.
You must log in to post a comment.