Following one of the longest automotive partnerships in history, it seems that the relationship between Ford and Mazda is slowing eroding. Already Ford has relinquished much of its stake in the Japanese automaker, and just recently it was announced that the two would no longer be sharing platforms together for future vehicles.
Although the relationship seems to be coming to a complete end, both automakers have recently reaffirmed their commitment to the partnership in the long-term. Ultimately, should the partnership continue, it will be more about collaborating on new technologies and systems, and less on vehicles platforms.
Amid the changing relationship between these two brands, Ford is increasingly looking to focus a little closer to home. The automaker has relinquished ownership of foreign brands such as Jaguar, Land Rover, and Aston Martin, and is currently in the process of selling Volvo. After a tough year financially, Ford’s main concern will be the Blue Oval moving forward.
Over the years, the long Ford-Mazda partnership has been beneficial to both parties. Initially, the relationship gave Ford insights into the Japanese auto market and management style. But in the late 1990s, the Ford become a savior for Mazda as it suffered from lackluster vehicles and polarizing designs that put Mazda farther behind Japanese auto giants like Toyota and Honda.
Currently, both Ford and Mazda are very different companies, and both have recently found their stride after losing some ground, particularly in the U.S. market. Mazda once again is staying true to its sporty brand character, and meanwhile Ford is busy building a revitalized, streamlined global lineup.
With each automaker heading in very new directions, the Ford-Mazda partnership will either continue to evolve or simply be dissolved. However, both automakers seem to pledge that the relationship will endure. With new demands for advanced technology that will yield greater fuel-economy, safety, and lower emissions, such a partnership should be beneficial in meeting these lofty new requirements – assuming the partnership survives.
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